Month: February 2016

How to Build Effective Customer Loyalty

customer loyalty

Customer loyalty can make or break your business. A loyal customer isn’t just someone who’ll buy from you time and again. They’ll also publicly talk about your business, defend you against criticism, refer their friends and family to your business and in general do everything in their power to help you succeed.

How can you cultivate more customer loyalty? How do you create a culture around your brand that people want to help?

Here’s how!

Creative Entrepreneurship – From Upping Your Elvis

“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.”
Michelangelo 1475-1564
creative entrepreneurship

The notion of creative genius is not a new one. Nor indeed is the idea of an artist making money in his or her own lifetime, although it is true that Michelangelo was possibly a 16th century exception. However, until very recently, entrepreneurs have stereotypically been thought of as purely business focused, often ruthless, individuals who have dedicated their lives to a venture and made pots of money.

Conversely, the image of an artist conjures up a vision of a sensitive, frequently tortured, soul living a life of impoverishment. Increasingly, as technology advances and modern marketing tools, such as social media, become available to us all, entrepreneurs are emerging from a wide range of industries, particularly creative ones.

How To Unlock Your Inner Creative Genius With Adult Coloring

creative genius adult coloringThere’s a story to be told.

For writers, that is all we know to be certain. As for the details of that story, the bendy plot twists and sensory details of characters we may not have created yet, that is usually an unknown. Until, of course, we are blessed with a moment of pure, delicious inspiration.

Those moments of creative genius are so highly coveted that sometimes people are driven to madness in its pursuit.