I have this theory that the three things most people would like to avoid (at all costs) are dying, speaking publicly and thinking creatively.
Well, the first option is unavoidable, you might be able to dodge the second, but you’re really shooting yourself in the foot if you try and avoid creative thinking.
Here’s the problem: it’s just a whole lot easier to maintain the status quo and keep doing things the same way you’ve always done them.
Most people just don’t see the value of figuring out new or better ways of doing things. Remember the old adage, “If it ain’t broke, don’t fix it.”