Jack Horner’s Tips For Creative Entrepreneurs
One of the BEST ways to learn how to be a better creative entrepreneur is to listen to and learn from those who are already well-established creative entrepreneurs!
In this post, you’ll find 10 very simple – yet VERY important – tips for creative entrepreneurs from Jack Horner.
Jack Horner is Creative Director and a Co-Founder of Frukt Communications and works with clients overseeing idea generation, planning and creative direction. FRUKT creates strategic partnerships between brands and entertainment.
And, for those of you who prefer to read, here is a general overview of Jack’s presentation!
Your People Are Everything
People, people, people. They’re the CORE of the business. They represent you when you’re not there. Jack advises that you hire people who are smarter than you. Think about how you can duplicate yourself.
People are everything. Really think about hiring and looking after your team seriously.
Don’t Waste Money
Avoid spending money at all costs. You don’t need to – there’s always a deal to be done! When you DO spend money, think about how you can make it work as hard as you can.
Little businesses – entrepreneurs – we need to avoid exposing ourselves to risk. So think wisely when you’re spending money.
Reputation Is King
It is ALL about how people perceive you, so be good to them, be nice to them. Find out what they like. Treat them with respect. Try and pre-empt their needs. Reputation is MASSIVELY important.
We’ve been very lucky where we’ve spent so much time doing events and looking after people and working with people that we’ve created this “aura” around Frukt, where people know that there is a good bunch of people and when they work with us they’re going to have a good time, and our reputation spreads kind of … virally, almost.
Do Unto Others As You Would Have Then Do Unto You
This is kind of a tip about professionalism. Turning up on time, listening to what people have to say, writing notes in meetings, not forgetting stuff, following up. Those little professional touches just give you the edge.
There are so many people in this whole creative space who don’t take this stuff seriously, so you can be better by doing unto others what you would have them do unto you.
Think Big & Be Better
Don’t let restrictions EVER get in the way of a good idea. Vision is important, you need to look long-term. Come up with a big idea and do whatever you can to get there. Think Big!
It’s not about starting small and working up. Just think big and chase that dream. It sounds like a cliché, but it’s totally true.
We always wanted to be the leading music and entertainment agency in Europe when there were two of us and we had a laptop to share between us and we had no idea how we were going to get there. But that didn’t stop us from wanting to be there and I think now we’ve certainly gone some way to reaching that goal.
It’s REALLY important to make noise about yourselves!
If you want to communicate what you believe in, you need to find ways and channels and occassions to talk about that and be confidant in that. You rarely meet entrepreneurs who are introverts.
You need to be confident. You need to sell. Everyone has to sell their business and you have to be comfortable doing that. And it shouldn’t feel dirty or wrong!
I’m happy talking aobut Frukt and I’m proud of what we’ve done. I know where we want to be – we need to get paid and we need to get some clients along the way. So, make as much noise as you can.
What we did was, we created a magazine, we created some publications, we host our own events. We get as creative as we can within those to really sell the Frukt story. tips for creative entrepreneurs
Focus, Focus, Focus
Eyes front! Set your target, set your goal and head towards it.
There’s a temptation for entrepreneurial people to be MORE entrepreneurial. So if you have one idea, why would you stop at one when could have ten more?
The reason is simple. The people who’ve got nine ideas on the boil as well as their main business don’t really have the time to focus and make that one work. So focus is incredibly important.
We’ve learned that lesson the hard way a lot of the time – we’ll find some stuff that we get excited about and interested in, and we’ll start chasing it and then find out a few months later that you’ve taken your eye off the prize, off the main business. So, we’re very disciplined now when it comes to focusing on what we do – on our plan.
It’s about being a bit ballsy. About taking risks. This is the one thing that unifies all entrepreneurial people – is that we are comfortable, or we are at least confident enough to take risks and to be brave.
It’s a virtue to be willing to fail, and failure is totally fine. Failing twice? Slightly less good. Don’t fail three times! Failing is OK, but learn lessons along the way as well.
Think About The Endgame
What is the exit plan? My business partner and I on the first day at Frukt sat down and I wanted to figure out what we were going to do, and he wanted to talk about the exit strategy.
I laughed at that point, and I think I was 50% wrong. We should have a view on where we want to be at the end. Even if the view is we want a lifestyle business, we don’t want to make any money, we don’t want to sell it.
But having an exit strategy or having an end game in mind is really, really important, and aso will keep relationships in the business clearer, because everyone knows what they’re heading towards and where you’re going.
Enjoy The Ride
If you’re not enjoying it, think again, because you SHOULD be enjoying it.
The hours that you’re going to put in, the work that you’re going to have to do, the sweat, the sleepless nights you’re going to have to have…
Unless you love and believe in it and you’re enjoying it, it’s going to be a hell of a difficult ride, so make sure that you have fun along the way and don’t beat yourself up in the process.
What Was YOUR Favorite And/Or Most Useful Tip?
And there you have them – ten incredibly simple, yet incredibly important tidbits of information to help you along in your entrepreneurial journey!
In the ‘Comments’ section below, share which tip you found most useful to YOU.
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